Our Story

Family | Integrity | Passion

  • Family: The most motivating factor of all. It starts with memories. The good times with dad we remember most of all. Learning how to tie knots, lose bait, knowing dad never had a chance to fish his own line, being to busy with ours. We are honored to bring memories to your boat step.

  • Integrity: Authentic and honest. It's where we start. We bring years or experience to the field. Having made the mistakes, learned what's worked, and earned the ability to share with others. We create one of a kind art, pouring our reputation on the line. And we're Prideful for it.

  • Passion: You don't work a day in your life when you're doing what you love! We love making Top Quality, Hand Crafted, Custom Painted American Made Lures for you!


Made in the U.S.A.!